How to Perform a Content Audit for Better SEO Results
Performing a content audit is essential for improving SEO results and optimizing web performance. Start by compiling a comprehensive inventory of all existing content on your site using tools like Google Analytics or a CMS plugin. Next, evaluate the quality, relevance, and SEO performance of each piece—assess keyword usage, backlinks, traffic, and engagement metrics. Identify outdated, redundant, or low-performing content, and determine whether to update, merge, or remove these pieces. Pay attention to aligning content with user intent and current SEO trends. Additionally, check for technical issues like broken links or slow-loading pages. By regularly auditing your content and making data-driven adjustments, you not only enhance rankings but also create a better experience for users visiting your site.